About D.I.Wise

D.I.Wise was born from real frustration. I'm Behz — I've spent years doing DIY around my own home and helping friends and family with theirs. From drywalling and tiling to full room renovations, I've lived the problem first-hand: hours wasted researching across YouTube, forums, and retailer sites, buying the wrong parts, making unnecessary trips, and second-guessing every material choice.

Through my own renovation projects I got to know local builders and tradespeople — and realised they face the same pain at a bigger scale. Measurements, rough cost estimates, sourcing materials across suppliers — it eats into their time and margins every single day. The tools exist to fix this. What's missing is someone to bring them together.

My background sits at the intersection of data, analytics, and cross-industry product experience. I understand AI — not as hype, but as practical tooling that can orchestrate real workflows. D.I.Wise is the result: a focused, practical application of existing AI to unify a trillion-dollar market that's still painfully fragmented.

Why Now

AI is production-ready

Off-the-shelf LLMs, vision models, and retailer APIs already work. No breakthroughs needed — just orchestration.

$870B market, growing

Global DIY is tracking to $1.17T by 2030. UK alone is £14.4B heading to £21.6B.

Labour shortage drives DIY

723K hires needed yearly in the US, 251K in the UK. Expensive pros push homeowners to self-perform.

Returns are fixable

59% of returns blamed on bad product info. D.I.Wise specifies the right parts first time.

"D.I.Wise doesn't reinvent AI — it orchestrates existing technology into one seamless flow. Tutorials show what to do; D.I.Wise turns that into your steps, your measurements, and your compatible kit."

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