D.I.Wise
Practical AI for DIYers & Professionals
DIY is broken: fragmented content, scattered carts, costly rework. D.I.Wise creates a personalised step-by-step plan, sources tools and materials across retailers, and with the DVP gets everything needed. One checkout, frictionless.
D.I.Wise turns intent into larger orders and returns into savings.
DIY shoppers waste time because the journey is fragmented
From inspiration to completion, DIYers navigate scattered YouTube tutorials, Pinterest boards, retailer websites, and comparison tools. They juggle multiple browser tabs, create spreadsheets, and still miss critical items or buy the wrong materials. This fragmented experience leads to wasted time, costly returns, and project abandonment.
Over half research online. 89-96% spend 10+ min per item.
Source: HIRI, Salsify
Nearly a fifth don't know where to find DIY materials.
Source: 3M 2025
Poor info is top returns driver. 75% form negative brand view.
Source: 1WorldSync
UK online returns ~£27B.
Source: Appriss Retail
Gen X and Millennials. 70% compare prices.
Source: Farnsworth Group
"Existing AI can solve this. What's missing is orchestration."
Every fragmented industry eventually unifies
That's where category leaders are born.
"Just as Booking.com unified hotel, flight, and car rental booking, D.I.Wise unifies project planning, product sourcing, and purchasing for DIY."
The ingredients exist. What's missing is orchestration.
AI is ready
65-71% companies use AI. No breakthroughs needed.
Big market
$870B global, £14.4B UK.
Labour scarce
US 723K hires/year, UK 251,500 by 2028.
Returns fixable
11.5% rate, £27B UK cost.
Still fragmented
Too many platforms. D.I.Wise unifies.
The unified operating system for DIY
D.I.Wise combines AI-driven planning, multi-retailer price comparison, and guided execution into a single seamless experience. From project conception to completion, every step is orchestrated to save time, reduce errors, and minimize returns.
Unified Journey
One platform from idea to execution
Smart Planning
AI-generated materials, cuts, and tools
Frictionless Checkout
One click to purchase entire project
Guided Execution
Step-by-step build instructions
How It Works
Describe Project
Text, photo, measurements
AI Generates Plan
Materials, cuts, tools
One-Click Purchase
Compare, buy DVP
Build with Guidance
Step-by-step
Describe Project
Text, photo, measurements
AI Generates Plan
Materials, cuts, tools
One-Click Purchase
Compare, buy DVP
Build with Guidance
Step-by-step
D.I.Wise Virtual Package
The moment a decision is made, D.I.Wise does the rest.
AI validates your plan
Checks compatibility, quantities, and alternatives across retailers
One-click purchase
Entire project sourced from optimal retailers automatically
Items arrive
Coordinated delivery to match your project timeline
What arrives:
Inventory-aware selections (in-stock alternatives)
Verified alternatives when needed
Compatibility-checked components
For the User
- •No manual cart building across sites
- •Guaranteed compatibility
- •Best price across retailers
- •Fewer returns, less stress
For the Retailer
- •Larger basket sizes
- •Reduced returns (better info)
- •Access to new customers
- •Inventory optimization insights
For D.I.Wise
- •Commission on full project value
- •Recurring engagement
- •Data-driven improvements
- •Platform lock-in through value
One purchase of the DVP covers your entire project.
Six powerful modules, one complete workflow
Every module connects to the DVP.
AI Assistant
Real-time support, personalised plans
Part Identification
Photo upload, instant ID
Room Planner
3D visualization, cut plans
Ideas Generation
Before/after previews
Repair Assessment
Point, shoot, diagnose
D.I.Wise Pro
Supercharged for trade
A trillion-dollar market, still fragmented
To $1.17T by 2030
Source: Mordor Intelligence
To £21.6B by 2033
Source: IMARC Group
300K-400K open monthly
Source: HBI/NAHB
Serving DIYers and professionals
DIY Homeowners
56% Gen X, 62% Millennials research. 70% compare prices.
Professional Contractors
Builders spend time on measurements and estimates. D.I.Wise eliminates bottleneck.
Multiple revenue streams from a single platform
Transaction Commission
2-5% on every DVP
Subscription Tiers
£9.99/mo premium features
Pro Licensing
Monthly/annual for CRM tools
Data Licensing
Anonymised insights for retailers
Unit Economics
Network effects amplify value as more users and retailers join the platform
Additional Revenue Opportunities
Kitting
Pre-packaged material bundles
Pro Referral
Contractor matching fees
Priority Delivery
Express shipping premium
Marketplace Fees
Featured listing upgrades
Stock Alerts
Real-time inventory notifications
Intent Ads
Targeted product placements
API White-Label
Licensed platform access
Retailer Consulting
Strategic advisory services
We orchestrate what others fragment
Current Landscape
YouTube/Pinterest
Inspiration only, no shopping
B&Q/Screwfix Apps
Single retailer, no planning
SketchUp/RoomSketcher
Design only, no purchasing
TaskRabbit/Checkatrade
Expensive, not for DIYers
Our Advantages
End-to-End Workflow
Only plan→buy→build platform
AI Orchestration
Composing existing AI, not new
Cross-Retailer DVP
Unique bundling, no competitor offers
Network Effects
More retailers+users = better
First-mover advantage: orchestration is the missing layer. Competitors excel in silos, but none connect the dots.
Join us in building the operating system for DIY
We're raising a round to build the orchestration layer that the DIY ecosystem desperately needs. This is the chance to connect millions of DIYers with the tools, products, and guidance they need — all in one place.
If this resonates, I'd love to present in person.